Categories Ben Cope Insights Uncategorised Post author By Ben Cope Post date 10 July 2023 ‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history. Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […] Tags business, comms, featured
Categories Insights Uncategorised Post author By Millie Talbot Post date 31 May 2023 The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War. Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […] Tags business, comms, featured
Categories Alfie Fernie Insights Post author By Alfie Fernie Post date 23 April 2023 Less is More: How Degrowth Will Save the World – Eterna’s Book Club A critique of the pursuit of economic growth as central to political decision making Picture a garden. All its flora, fauna, and funga. It is an ecosystem that requires a healthy balance between those different components. The goal of a gardener is not to maximise crop growth – however tempting that might be during tomato […] Tags business, Degrowth, featured
Categories Insights Sharif Kazemi Post author By Sharif Kazemi Post date 31 July 2020 Locked Down, Plugged In On a Thursday in March, as I watched the UK government’s ‘Herd Immunity’ press conference, I wondered how my day-to-day might be impacted by these inexorable events. I didn’t have to wait too long to find out. That same day, my university announced an end to in-person activities. After just a few minutes digesting that […] Tags business, Intern, Lockdown, strategic communications, Trust
Categories Insights Serra Balls Post author By Serra Balls Post date 7 June 2020 F*** The Corporate Could the anti-racist protests demonstrate a new normal that companies need to prepare for? On a call with a client this week, I witnessed a black member of the corporate communications team’s raw anger at the way her company had responded to the killing of George Floyd and the protests that followed. She said that […] Tags business, Diversity, Trust
Categories Insights Michael Baker Post author By Michael Baker Post date 26 July 2019 Why are you afraid, ye of little faith? Faith we are told, is “the substance of things hoped for”, and “the evidence of things not seen”. This week incoming UK Prime Minister, Boris Johnson challenged the country to have faith over the UK’s departure from the European Union, predicting the “gloomsters” will “lose their shirts”. For the Cassandras in big business who have […] Tags Boris, Brexit, business, faith
Eterna Partners
Eterna Partners
