Categories Ben Cope Insights Uncategorised Post author By Ben Cope Post date 10 July 2023 ‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history. Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […] Tags business, comms, featured
Categories Insights Uncategorised Post author By Millie Talbot Post date 31 May 2023 The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War. Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […] Tags business, comms, featured
Categories Alfie Fernie Insights Post author By Alfie Fernie Post date 4 December 2022 Sticks and Stones in the Information Age Since November 2017, Molly Russell’s death has pressured social media companies to think of the children. As the inquest into her death concluded this September, depressive content viewed by 14-year-old Molly contributed to suicidal thoughts. Her experience resonates with many. A national survey conducted by The Cybersmile Foundation indicates that 89% of 16-24-year-olds feel social […] Tags comms, featured, regulation
Categories Insights Post author By Layla Angell Post date 5 October 2022 Blackout Britain While planning for blackouts is usually a fringe hobby, major UK banks – some of our most serious institutions – are dusting off their lockdown contingency plans in preparation for power cuts this winter. This begs the question: what preparations should corporate affairs directors be making? Considerations seem to fall into four clear areas: employee […] Tags comms, strategic communications
Categories Alfie Fernie Insights Post author By Alfie Fernie Post date 20 September 2022 Good Mourning Britain It has been a challenging week for corporate communications. As Britain mourned her Queen, corporations were faced with a difficult balancing act. How best to contribute towards a nation’s collective memory, whilst minimising business disruption and costs to individuals? The balance had to be struck twice, in communications tone and operational response. Of those corporations that […] Tags comms
Eterna Partners
Eterna Partners
