Categories Ben Cope Insights Post author By Ben Cope Post date 31 October 2024 Twitter tempers and the evolution of the public sphere To shape influence in a changing digital world, communicators must embrace and adapt to decentralised platforms. Flexibility and a shareable narrative may help. When Donald Trump filed a legal complaint accusing Keir Starmer of “election interference”, the Prime Minister, who’d sat down for a two-hour dinner with the Presidential nominee weeks before, must have wondered […] Tags communications, Politics, Twitter, US Election
Categories Ben Cope Insights Post author By Ben Cope Post date 10 June 2024 Eterna’s Summer Reading List – 2024 We’re placing our book club on hiatus over the summer to give us all more time to follow our own interests. Here are some of the books the Eterna team are looking forward to reading. Serra will be packing Stefan Kanfer’s ‘The Last Empire: De Beers, Diamonds and The World’ on her travels. With Anglo American’s announcement that […] Tags communication, environmentalism
Categories Ben Cope Insights Post author By Ben Cope Post date 5 February 2024 Enhancing Strategic Communication Insights from our Writing Workshop with Maggie Richards At Eterna Partners, we understand the importance of clear communication to deliver strategic value. It’s why we place great emphasis on the continuous enhancement of our writing capabilities. To this end, our team recently took part in a writing workshop. The session was run by Maggie Richards, […] Tags AI, strategic communications, Writing
Categories Ben Cope Insights Post author By Ben Cope Post date 15 January 2024 Rebuilding trust in Davos Centrist dads at Davos should learn that trust is earned not given Centrism will hit the slopes as world leaders descend on Davos this Sunday. The theme of “rebuilding trust” is in keeping with the rise of self-identified sensible politics among the powerful in recent years. Incredibly, 16 years after the financial crisis and eight […] Tags Centrism, davos, Elite Accountability, Grassroots Activism, Trust, World Economic
Categories Ben Cope Insights Uncategorised Post author By Ben Cope Post date 10 July 2023 ‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history. Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […] Tags business, comms, featured
Categories Ben Cope Insights Post author By Ben Cope Post date 21 November 2022 Climate adaptation: the COP27 takeaway for strategic communications Communicators have a responsibility to emphasise the importance of climate adaptation – both as an operational necessity and as a new reputational bar by which businesses will be judged In the critically acclaimed episode ‘Free Churro’ in the Netflix black-comedy animation, Bojack Horseman, Bojack, a washed-up actor, delivers this line about the long-since discontinued sitcom […]
Categories Ben Cope Insights Uncategorised Post author By Ben Cope Post date 30 June 2022 Common People The Royals are following businesses and celebrities by weighing in on social issues, but could it kill the magic of the monarchy? The Jubilee was good, wasn’t it? A four-day weekend, decent weather, and enough pageantry to get even the republicans among us feeling 2012-y. The concert was a highlight. A wonderfully eclectic mix of […]
Categories Ben Cope Insights Post author By Ben Cope Post date 14 January 2022 Sticky post High tide on corporate purpose? “What if we made a shoe that solved racism?” “What if ice cream brought peace to the Middle East?” “You know Hellmann’s? … the mayonnaise… what if it fixed food waste?” * It must be hard to admit you’ve joined a cult or been swept up by mass hysteria. To hold up your hands and […]
Categories Ben Cope Insights Post author By Ben Cope Post date 2 July 2021 No Comments on Project Fear: How the Establishment took back control Project Fear: How the Establishment took back control After a chaotic weekend, Sajid Javid marked his first week as Health Secretary by signalling a move towards a more libertarian approach to covid restrictions. As 19th July draws closer, we can relax into a summer of sport and dream of Gareth Southgate’s boys bringing it home. The national mood is a million miles from where it was […]
Categories Ben Cope Insights Post author By Ben Cope Post date 16 April 2021 The Royal’s phoenix moment? Many considered the media’s coverage of the death of The Duke of Edinburgh as excessive and out-of-touch. Does this mean Britons have fallen out of love with the Royal Family or is there something else going on? Within minutes of the announcement last Friday, every major publication uploaded a wall of prepared articles. All major […]
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