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Insights Josh Woodend

Post author By Josh Woodend
Post date 14 December 2023

Going Infinite – Eterna’s Book Club

Despite the centrality of hard figures and statical proofs in the financial world, Going Infinite exposes the market’s inexhaustible credulity and willingness to suspend judgment when it comes to financial innovation. The book’s author, Michael Lewis, is not immune to the same fault. Presenting a deeply sympathetic portrait of the crypto-mastermind, Lewis possesses an almost […]

Tags featured, strategic communications

Ben Cope Insights Uncategorised

Post author By Ben Cope
Post date 10 July 2023

‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club

Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history. Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […]

Tags business, comms, featured

Insights Uncategorised

Post author By Millie Talbot
Post date 31 May 2023

The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club

In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War.    Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […]

Tags business, comms, featured

Ben Cope Insights Uncategorised

Post author By Ben Cope
Post date 30 June 2022

Common People

The Royals are following businesses and celebrities by weighing in on social issues, but could it kill the magic of the monarchy? The Jubilee was good, wasn’t it? A four-day weekend, decent weather, and enough pageantry to get even the republicans among us feeling 2012-y. The concert was a highlight. A wonderfully eclectic mix of […]

Insights Uncategorised

Post author By Layla Angell
Post date 3 December 2021

Communication Mutation

From Galileo to Darwin, scientists have always had a propensity for disruption. But the speed at which discoveries are now communicated to a global audience of non-professionals thrusts the scientists under the microscope like never before. This week, a number of eminent scientists and epidemiologists were accused of shouting fire in a crowded lab. Information on the new […]

Insights Once more with feeling Uncategorised

Card sharp

Trust Amazon to be disruptive. The seller of everything to everyone told UK customers yesterday that it will no longer accept Visa credit card payments on account of the latter’s “high” transaction processing fees. Some of the 9 out of 10 consumers in the UK who shop with the firm will now have to change […]

Insights Michael Baker Uncategorised

Polishing the proverbial

You can’t make good communications out of bad policy is a truism many readers of this blog will relate to. Lee Cain, former chief spin doctor to Boris Johnson, used it to describe the challenges of communicating through the pandemic while politicians made policy on the hoof. It neatly explains how communication of a policy […]

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Insights Nigel Fairbrass Uncategorised

Fishful Thinking

Swiss banking giant Credit Suisse confirmed almost half a billion dollars in fines and $200m of Mozambican debt relief this week, following successive regulatory investigations into the so-called “tuna bonds” scandal. Credit Suisse and VTB, a Russian investment bank, had arranged $2bn of bonds and loans for Mozambique, ostensibly to set up a state-backed tuna […]