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Power and Progress: Our 1000 Year Struggle Over Technology and Prosperity – Eterna’s Book Club  

Two prominent economists ask if technological progress is always good for humanity, and what civil society needs to do to harness and direct Artificial Intelligence.     In 1869, French count Ferdinand de Lesseps persuaded a group of international investors to fund an astonishing technological feat – the Suez Canal. Joining Europe and Asia through a manmade […]
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Thomas Piketty’s A Brief History of Equality – Eterna’s Book Club

At Eterna Partners, we’re all avid readers. In many ways, it’s an essential part of what we do. Having the intellectual curiosity to reach beyond what’s making the headlines right now is critical in developing and implementing strategic communications plans fit for the future.   That’s why we’ve created the Eterna Book Club. It’s a way […]
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Wunderbar humblebrag: Deutsche Börse breaks LinkedIn

It’s rare that LinkedIn is either funny or truly engaging. But the comms team at Deutsche Börse proved themselves to Be More Ryanair last week. In a post that was simply called, ‘whatever.’ the team pasted an image of in-house comms Oliver Frischemeier’s message to his intern Veera Dagbagli to sort out a recruitment post […]
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One Small Prick for Man, One Giant Leap of Trust for Mankind

A combination of openness, a creative communications campaign, appeal to civic duty, and engagement on an emotional level will secure trust in the Covid vaccine. It will take a massive injection of trust to ensure a Covid-19 vaccine is accepted by the millions affected globally. As governments around the world scramble to protect residents from […]
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