Alfie Fernie

Categories
Alfie Fernie Insights

Butler to the World: how Britain became a ‘servant of the rich’ – Eterna’s Book Club 

Consider this question: What clothing best fits modern Britain’s character?  Take a moment to ponder the technological advancements and historical shifts that have influenced its post-war identity, like the World Wide Web, commercial air travel, or even that cultural phenomenon of glam rock! One could imagine Britain embracing a variety of outfits: the clinical white […]
Categories
Alfie Fernie Insights

Less is More: How Degrowth Will Save the World – Eterna’s Book Club 

A critique of the pursuit of economic growth as central to political decision making  Picture a garden. All its flora, fauna, and funga. It is an ecosystem that requires a healthy balance between those different components. The goal of a gardener is not to maximise crop growth – however tempting that might be during tomato […]
Categories
Alfie Fernie Insights

Sticks and Stones in the Information Age 

Since November 2017, Molly Russell’s death has pressured social media companies to think of the children. As the inquest into her death concluded this September, depressive content viewed by 14-year-old Molly contributed to suicidal thoughts. Her experience resonates with many. A national survey conducted by The Cybersmile Foundation indicates that 89% of 16-24-year-olds feel social […]
Categories
Alfie Fernie Insights

Good Mourning Britain

It has been a challenging week for corporate communications. As Britain mourned her Queen, corporations were faced with a difficult balancing act. How best to contribute towards a nation’s collective memory, whilst minimising business disruption and costs to individuals? The balance had to be struck twice, in communications tone and operational response. Of those corporations that […]