Categories Ben Cope Insights Post author By Ben Cope Post date 5 February 2024 Enhancing Strategic Communication Insights from our Writing Workshop with Maggie Richards At Eterna Partners, we understand the importance of clear communication to deliver strategic value. It’s why we place great emphasis on the continuous enhancement of our writing capabilities. To this end, our team recently took part in a writing workshop. The session was run by Maggie Richards, […] Tags AI, strategic communications, Writing
Categories Insights Josh Woodend Post author By Josh Woodend Post date 14 December 2023 Going Infinite – Eterna’s Book Club Despite the centrality of hard figures and statical proofs in the financial world, Going Infinite exposes the market’s inexhaustible credulity and willingness to suspend judgment when it comes to financial innovation. The book’s author, Michael Lewis, is not immune to the same fault. Presenting a deeply sympathetic portrait of the crypto-mastermind, Lewis possesses an almost […] Tags featured, strategic communications
Categories Insights Serra Balls Post author By Serra Balls Post date 30 October 2023 Power and Progress: Our 1000 Year Struggle Over Technology and Prosperity – Eterna’s Book Club Two prominent economists ask if technological progress is always good for humanity, and what civil society needs to do to harness and direct Artificial Intelligence. In 1869, French count Ferdinand de Lesseps persuaded a group of international investors to fund an astonishing technological feat – the Suez Canal. Joining Europe and Asia through a manmade […] Tags featured, strategic communications
Categories Insights Nigel Fairbrass Post author By Nigel Fairbrass Post date 27 October 2023 Doctored: how the public health community weaponised a tobacco ‘playbook’ against UK gambling A regulatory clampdown on the UK gambling sector echoes the war waged by the public health community against cigarettes. But these parallels are not accidental and reveal how clinicians use the long shadow cast by the tobacco industry to effect regulatory change across the consumer landscape. Last month, a dozen public health experts published an […] Tags featured, strategic communications
Categories Alfie Fernie Insights Post author By Alfie Fernie Post date 9 August 2023 Butler to the World: how Britain became a ‘servant of the rich’ – Eterna’s Book Club Consider this question: What clothing best fits modern Britain’s character? Take a moment to ponder the technological advancements and historical shifts that have influenced its post-war identity, like the World Wide Web, commercial air travel, or even that cultural phenomenon of glam rock! One could imagine Britain embracing a variety of outfits: the clinical white […] Tags featured, strategic communications
Categories Insights Nigel Fairbrass Post author By Nigel Fairbrass Post date 7 May 2023 Spin Dictators: The Changing Face of Tyranny in the 21st Century – Eterna’s Book Club “The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.” – Garry Kasparov The recent leak of US intelligence papers, and the revelation that a million or more US citizens are employed by the country’s intelligence “industry,” has been a reminder of […] Tags featured, strategic communications
Categories Insights Post author By Layla Angell Post date 5 October 2022 Blackout Britain While planning for blackouts is usually a fringe hobby, major UK banks – some of our most serious institutions – are dusting off their lockdown contingency plans in preparation for power cuts this winter. This begs the question: what preparations should corporate affairs directors be making? Considerations seem to fall into four clear areas: employee […] Tags comms, strategic communications
Categories Insights Sharif Kazemi Post author By Sharif Kazemi Post date 31 July 2020 Locked Down, Plugged In On a Thursday in March, as I watched the UK government’s ‘Herd Immunity’ press conference, I wondered how my day-to-day might be impacted by these inexorable events. I didn’t have to wait too long to find out. That same day, my university announced an end to in-person activities. After just a few minutes digesting that […] Tags business, Intern, Lockdown, strategic communications, Trust
Eterna Partners
Eterna Partners
