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Insights Josh Woodend

Going Infinite – Eterna’s Book Club  

Despite the centrality of hard figures and statical proofs in the financial world, Going Infinite exposes the market’s inexhaustible credulity and willingness to suspend judgment when it comes to financial innovation. The book’s author, Michael Lewis, is not immune to the same fault. Presenting a deeply sympathetic portrait of the crypto-mastermind, Lewis possesses an almost […]
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Insights Serra Balls

Power and Progress: Our 1000 Year Struggle Over Technology and Prosperity – Eterna’s Book Club  

Two prominent economists ask if technological progress is always good for humanity, and what civil society needs to do to harness and direct Artificial Intelligence.     In 1869, French count Ferdinand de Lesseps persuaded a group of international investors to fund an astonishing technological feat – the Suez Canal. Joining Europe and Asia through a manmade […]
Gambling
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Insights Nigel Fairbrass

Doctored: how the public health community weaponised a tobacco ‘playbook’ against UK gambling  

A regulatory clampdown on the UK gambling sector echoes the war waged by the public health community against cigarettes. But these parallels are not accidental and reveal how clinicians use the long shadow cast by the tobacco industry to effect regulatory change across the consumer landscape.   Last month, a dozen public health experts published an […]
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Alfie Fernie Insights

Butler to the World: how Britain became a ‘servant of the rich’ – Eterna’s Book Club 

Consider this question: What clothing best fits modern Britain’s character?  Take a moment to ponder the technological advancements and historical shifts that have influenced its post-war identity, like the World Wide Web, commercial air travel, or even that cultural phenomenon of glam rock! One could imagine Britain embracing a variety of outfits: the clinical white […]
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Ben Cope Insights Uncategorised

‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club 

Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history.   Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […]
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Insights Uncategorised

The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club

In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War.     Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […]
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Insights Nigel Fairbrass

Spin Dictators: The Changing Face of Tyranny in the 21st Century – Eterna’s Book Club

“The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.” – Garry Kasparov The recent leak of US intelligence papers, and the revelation that a million or more US citizens are employed by the country’s intelligence “industry,” has been a reminder of […]
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