Categories Insights Serra Balls Post author By Serra Balls Post date 27 January 2023 Thomas Piketty’s A Brief History of Equality – Eterna’s Book Club At Eterna Partners, we’re all avid readers. In many ways, it’s an essential part of what we do. Having the intellectual curiosity to reach beyond what’s making the headlines right now is critical in developing and implementing strategic communications plans fit for the future. That’s why we’ve created the Eterna Book Club. It’s a way […] Tags featured, marketing
Categories Alfie Fernie Insights Post author By Alfie Fernie Post date 4 December 2022 Sticks and Stones in the Information Age Since November 2017, Molly Russell’s death has pressured social media companies to think of the children. As the inquest into her death concluded this September, depressive content viewed by 14-year-old Molly contributed to suicidal thoughts. Her experience resonates with many. A national survey conducted by The Cybersmile Foundation indicates that 89% of 16-24-year-olds feel social […] Tags comms, featured, regulation
Categories Insights Once more with feeling Post author By Serra Balls Post date 22 July 2022 Reasons to be cheerful Are funding and valuations really in the doldrums, and how can fintech firms fight back? “It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin Fintech firms looking to raise money are not quite in panic mode, but rear ends are becoming […] Tags featured
Categories Insights Once more with feeling Post author By Layla Angell Post date 27 May 2022 Sticky post Don’t just say gay: showing meaningful solidarity on awareness days Pride Month is less than a week away. Social media managers everywhere have got their rainbow logos at the ready, despite concerns from the LGBT+ community about companies co-opting important political observances for marketing purposes. So how can businesses engage in meaningful activism on awareness days? All companies of a significant size are expected to […] Tags featured
Categories Insights Michael Baker Uncategorised Post author By Michael Baker Post date 5 November 2021 No Comments on Polishing the proverbial Sticky post Polishing the proverbial You can’t make good communications out of bad policy is a truism many readers of this blog will relate to. Lee Cain, former chief spin doctor to Boris Johnson, used it to describe the challenges of communicating through the pandemic while politicians made policy on the hoof. It neatly explains how communication of a policy […] Tags featured
Categories Capital Markets Communications Our Work Reputation Risk, Issues and Crisis Management Post author By Gianpiero Post date 13 July 2021 No Comments on Thomas Cook Thomas Cook Crisis communications for Thomas Cook’s planned refinancing and subsequent liquidation Tags featured
Categories Our Work Stakeholder engagement and advocacy Post author By Gianpiero Post date 13 July 2021 No Comments on Cobham Cobham Challenging the takeover of a strategic UK defence asset Tags featured
Categories Insights Preslav Tonkov Post author By Preslav Tonkov Post date 4 June 2021 A Fair Game What the recent problems in elite sport can teach us about the future of capitalism? In the Tyranny of Merit, philosopher Michael Sandel outlines the problem with our modern conception of meritocracy. We tend to champion meritocracy as an ideal to be upheld at any cost because it embodies the idea of fair competition, but […] Tags featured
Categories Insights Nigel Fairbrass Post author By Nigel Fairbrass Post date 4 June 2021 Trust in the Trust – a restoration project The ousting of Tim Parker last week, chairman of the National Trust, has been hailed as another skirmish in the wider culture wars. Variously accused of politicising the National Trust by pandering to such modish causes as Black Lives Matter and gay rights, Parker was undone by Restore Trust, a fifth column of Trust members […] Tags featured
Categories Capital Markets Communications Our Work Post author By Gianpiero Post date 22 May 2021 No Comments on Refinitiv Refinitiv Strategic communications support for the £27bn sale to London Stock Exchange Group plc Tags featured