featured

Categories
Insights Serra Balls

Thomas Piketty’s A Brief History of Equality – Eterna’s Book Club

At Eterna Partners, we’re all avid readers. In many ways, it’s an essential part of what we do. Having the intellectual curiosity to reach beyond what’s making the headlines right now is critical in developing and implementing strategic communications plans fit for the future.   That’s why we’ve created the Eterna Book Club. It’s a way […]
Categories
Alfie Fernie Insights

Sticks and Stones in the Information Age 

Since November 2017, Molly Russell’s death has pressured social media companies to think of the children. As the inquest into her death concluded this September, depressive content viewed by 14-year-old Molly contributed to suicidal thoughts. Her experience resonates with many. A national survey conducted by The Cybersmile Foundation indicates that 89% of 16-24-year-olds feel social […]
Categories
Insights Once more with feeling

Don’t just say gay: showing meaningful solidarity on awareness days

Pride Month is less than a week away. Social media managers everywhere have got their rainbow logos at the ready, despite concerns from the LGBT+ community about companies co-opting important political observances for marketing purposes. So how can businesses engage in meaningful activism on awareness days? All companies of a significant size are expected to […]
Categories
Insights Michael Baker Uncategorised

Polishing the proverbial

You can’t make good communications out of bad policy is a truism many readers of this blog will relate to. Lee Cain, former chief spin doctor to Boris Johnson, used it to describe the challenges of communicating through the pandemic while politicians made policy on the hoof. It neatly explains how communication of a policy […]
Load more...