Featured insights

9 August 2023

Butler to the World: how Britain became a ‘servant of the rich’ – Eterna’s Book Club 

Consider this question: What clothing best fits modern Britain’s character?  Take a moment to ponder the technological advancements and historical shifts that have influenced its post-war identity, like the World Wide Web, commercial air travel, or even that cultural phenomenon of glam rock! One could imagine Britain embracing a variety of outfits: the clinical white […]
10 July 2023

‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club 

Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history.   Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […]
31 May 2023

The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club

In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War.     Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […]
7 May 2023

Spin Dictators: The Changing Face of Tyranny in the 21st Century – Eterna’s Book Club

“The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.” – Garry Kasparov The recent leak of US intelligence papers, and the revelation that a million or more US citizens are employed by the country’s intelligence “industry,” has been a reminder of […]
23 April 2023

Less is More: How Degrowth Will Save the World – Eterna’s Book Club 

A critique of the pursuit of economic growth as central to political decision making  Picture a garden. All its flora, fauna, and funga. It is an ecosystem that requires a healthy balance between those different components. The goal of a gardener is not to maximise crop growth – however tempting that might be during tomato […]
27 January 2023

Thomas Piketty’s A Brief History of Equality – Eterna’s Book Club

At Eterna Partners, we’re all avid readers. In many ways, it’s an essential part of what we do. Having the intellectual curiosity to reach beyond what’s making the headlines right now is critical in developing and implementing strategic communications plans fit for the future.   That’s why we’ve created the Eterna Book Club. It’s a way […]
Categories
Alfie Fernie Insights

Butler to the World: how Britain became a ‘servant of the rich’ – Eterna’s Book Club 

Consider this question: What clothing best fits modern Britain’s character?  Take a moment to ponder the technological advancements and historical shifts that have influenced its post-war identity, like the World Wide Web, commercial air travel, or even that cultural phenomenon of glam rock! One could imagine Britain embracing a variety of outfits: the clinical white […]
Categories
Ben Cope Insights Uncategorised

‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club 

Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history.   Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […]
Categories
Insights Uncategorised

The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club

In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War.     Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […]
Categories
Insights Nigel Fairbrass

Spin Dictators: The Changing Face of Tyranny in the 21st Century – Eterna’s Book Club

“The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.” – Garry Kasparov The recent leak of US intelligence papers, and the revelation that a million or more US citizens are employed by the country’s intelligence “industry,” has been a reminder of […]
Categories
Alfie Fernie Insights

Less is More: How Degrowth Will Save the World – Eterna’s Book Club 

A critique of the pursuit of economic growth as central to political decision making  Picture a garden. All its flora, fauna, and funga. It is an ecosystem that requires a healthy balance between those different components. The goal of a gardener is not to maximise crop growth – however tempting that might be during tomato […]
Categories
Insights Serra Balls

Thomas Piketty’s A Brief History of Equality – Eterna’s Book Club

At Eterna Partners, we’re all avid readers. In many ways, it’s an essential part of what we do. Having the intellectual curiosity to reach beyond what’s making the headlines right now is critical in developing and implementing strategic communications plans fit for the future.   That’s why we’ve created the Eterna Book Club. It’s a way […]
Categories
Alfie Fernie Insights

Sticks and Stones in the Information Age 

Since November 2017, Molly Russell’s death has pressured social media companies to think of the children. As the inquest into her death concluded this September, depressive content viewed by 14-year-old Molly contributed to suicidal thoughts. Her experience resonates with many. A national survey conducted by The Cybersmile Foundation indicates that 89% of 16-24-year-olds feel social […]
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Ben Cope Insights

Climate adaptation: the COP27 takeaway for strategic communications

Communicators have a responsibility to emphasise the importance of climate adaptation – both as an operational necessity and as a new reputational bar by which businesses will be judged In the critically acclaimed episode ‘Free Churro’ in the Netflix black-comedy animation, Bojack Horseman, Bojack, a washed-up actor, delivers this line about the long-since discontinued sitcom […]
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Alfie Fernie Insights

Good Mourning Britain

It has been a challenging week for corporate communications. As Britain mourned her Queen, corporations were faced with a difficult balancing act. How best to contribute towards a nation’s collective memory, whilst minimising business disruption and costs to individuals? The balance had to be struck twice, in communications tone and operational response. Of those corporations that […]
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