Ben Cope

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Labour’s real challenge is fixing Britain’s story, not just its problems

  There’s an old meme where one friend says, “I’m mad.” His friend replies, “here’s a solution,” handing over a note. The first person sets it on fire and shouts: “I don’t want a solution. I want to be mad!” Naively sanguine politicos could learn something from this. Offering rational fixes to despairing British voters […]
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Twitter tempers and the evolution of the public sphere 

To shape influence in a changing digital world, communicators must embrace and adapt to decentralised platforms. Flexibility and a shareable narrative may help. When Donald Trump filed a legal complaint accusing Keir Starmer of “election interference”, the Prime Minister, who’d sat down for a two-hour dinner with the Presidential nominee weeks before, must have wondered […]
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Eterna’s Summer Reading List – 2024

We’re placing our book club on hiatus over the summer to give us all more time to follow our own interests. Here are some of the books the Eterna team are looking forward to reading. Serra will be packing Stefan Kanfer’s ‘The Last Empire: De Beers, Diamonds and The World’ on her travels. With Anglo American’s announcement that […]
Enhancing Strategic Communication: Insights from our Writing Workshop with Maggie Richards
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Ben Cope Insights

Enhancing Strategic Communication

Insights from our Writing Workshop with Maggie Richards   At Eterna Partners, we understand the importance of clear communication to deliver strategic value. It’s why we place great emphasis on the continuous enhancement of our writing capabilities. To this end, our team recently took part in a writing workshop. The session was run by Maggie Richards, […]
Rebuilding trust in Davos
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Rebuilding trust in Davos  

Centrist dads at Davos should learn that trust is earned not given Centrism will hit the slopes as world leaders descend on Davos this Sunday. The theme of “rebuilding trust” is in keeping with the rise of self-identified sensible politics among the powerful in recent years. Incredibly, 16 years after the financial crisis and eight […]
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‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club 

Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history.   Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […]
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Climate adaptation: the COP27 takeaway for strategic communications

Communicators have a responsibility to emphasise the importance of climate adaptation – both as an operational necessity and as a new reputational bar by which businesses will be judged In the critically acclaimed episode ‘Free Churro’ in the Netflix black-comedy animation, Bojack Horseman, Bojack, a washed-up actor, delivers this line about the long-since discontinued sitcom […]
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