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Eterna Hosts Private Drinks on ‘Corporate Reputation in Times of Geopolitical Upheaval’ 

  On Wednesday 1 October, Eterna Partners welcomed a group of senior communications leaders to Home House in London, for an evening of drinks and a discussion on ‘Corporate Reputation in Times of Geopolitical Upheaval and Market Volatility.’  In recent years, the pandemic, the war in Ukraine, renewed trade tensions, and energy insecurity have turned geopolitics into an everyday business reality. Companies are […]
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Aisha Manejwala Insights

Chokepoints: Mastering the New Art of Economic Warfare

  Eterna’s book club explores what the weaponisation of economic policy means for communicators in today’s world order ‘Great Powers once rose and survived by controlling geographic chokepoints. American power in the globalised economy relies on chokepoints of a different kind’ In an era defined by geopolitical friction, the battlefield has shifted. The soldiers and […]
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Ben Cope Insights

Labour’s real challenge is fixing Britain’s story, not just its problems

  There’s an old meme where one friend says, “I’m mad.” His friend replies, “here’s a solution,” handing over a note. The first person sets it on fire and shouts: “I don’t want a solution. I want to be mad!” Naively sanguine politicos could learn something from this. Offering rational fixes to despairing British voters […]
‘Toughen up!’: A Politics of Moral Existentialism for the Centre-Left
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‘Toughen up!’: A Politics of Moral Existentialism for the Centre-Left  

  The centre-left needs to get nastier if it wants to win again.  The transatlantic centre-left is in the midst of an identity crisis. But despite what Zohran Mamdani’s victory in New York City’s Democratic Primary and Jeremy Corbyn’s threat to create a new left-wing party in the UK might suggest, this crisis is not […]
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Insights Lucas Blasco

Risk, rules, and regs… and liquidity? – Carbon markets take centre stage at London Climate Action Week  

  Carbon markets have struggled to take off, with trust issues, negative coverage, and bad apples staining the market throughout the years. As financial institutions look at the market with cautious curiosity after a string of regulatory advances, one question loomed large at London Climate Action Week: are carbon markets fit for purpose?  Do countries […]
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Stablecoins, Unstable Times

As the US upends an international rules-based order that it created and nurtured, the global financial system is also in flux.  Currency manipulation is on the rise as the terms of international trade shift and evolve rapidly. Into this febrile mix of economics and geopolitics, crypto products are moving from the fringe to the mainstream, demanding […]
Enhancing Strategic Communication: Insights from our Writing Workshop with Maggie Richards
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Ben Cope Insights

Enhancing Strategic Communication

Insights from our Writing Workshop with Maggie Richards   At Eterna Partners, we understand the importance of clear communication to deliver strategic value. It’s why we place great emphasis on the continuous enhancement of our writing capabilities. To this end, our team recently took part in a writing workshop. The session was run by Maggie Richards, […]
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Insights Josh Woodend

Going Infinite – Eterna’s Book Club  

Despite the centrality of hard figures and statical proofs in the financial world, Going Infinite exposes the market’s inexhaustible credulity and willingness to suspend judgment when it comes to financial innovation. The book’s author, Michael Lewis, is not immune to the same fault. Presenting a deeply sympathetic portrait of the crypto-mastermind, Lewis possesses an almost […]
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Insights Serra Balls

Power and Progress: Our 1000 Year Struggle Over Technology and Prosperity – Eterna’s Book Club  

Two prominent economists ask if technological progress is always good for humanity, and what civil society needs to do to harness and direct Artificial Intelligence.     In 1869, French count Ferdinand de Lesseps persuaded a group of international investors to fund an astonishing technological feat – the Suez Canal. Joining Europe and Asia through a manmade […]
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