Millie Talbot

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Eterna Hosts Private Drinks on ‘Corporate Reputation in Times of Geopolitical Upheaval’ 

  On Wednesday 1 October, Eterna Partners welcomed a group of senior communications leaders to Home House in London, for an evening of drinks and a discussion on ‘Corporate Reputation in Times of Geopolitical Upheaval and Market Volatility.’  In recent years, the pandemic, the war in Ukraine, renewed trade tensions, and energy insecurity have turned geopolitics into an everyday business reality. Companies are […]
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Eterna Partners and DL News Bring Industry Leaders Together for Crypto Mixer 

In collaboration with DL News, Eterna Partners recently hosted an exclusive crypto mixer, bringing together some of the prominent leaders in digital assets to explore the outlook for the industry in 2025. Set against the backdrop of the recent U.S. election results, the event provided a platform for thought-provoking discussions on market maturity, regulatory clarity, […]
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Eterna Hosts US Election Private Dinner 

The upcoming US election presents extraordinary and unprecedented implications for American democracy and its role in the world.  It will offer voters two radically different visions of America in November, with profound consequences for global trade and security.  On September 18, following the Harris – Trump TV debate, Eterna Partners was pleased to host an […]
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The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club

In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War.     Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […]