Featured insights

14 December 2023

Going Infinite – Eterna’s Book Club  

Despite the centrality of hard figures and statical proofs in the financial world, Going Infinite exposes the market’s inexhaustible credulity and willingness to suspend judgment when it comes to financial innovation. The book’s author, Michael Lewis, is not immune to the same fault. Presenting a deeply sympathetic portrait of the crypto-mastermind, Lewis possesses an almost […]
30 October 2023

Power and Progress: Our 1000 Year Struggle Over Technology and Prosperity – Eterna’s Book Club  

Two prominent economists ask if technological progress is always good for humanity, and what civil society needs to do to harness and direct Artificial Intelligence.     In 1869, French count Ferdinand de Lesseps persuaded a group of international investors to fund an astonishing technological feat – the Suez Canal. Joining Europe and Asia through a manmade […]
Gambling
27 October 2023

Doctored: how the public health community weaponised a tobacco ‘playbook’ against UK gambling  

A regulatory clampdown on the UK gambling sector echoes the war waged by the public health community against cigarettes. But these parallels are not accidental and reveal how clinicians use the long shadow cast by the tobacco industry to effect regulatory change across the consumer landscape.   Last month, a dozen public health experts published an […]
9 August 2023

Butler to the World: how Britain became a ‘servant of the rich’ – Eterna’s Book Club 

Consider this question: What clothing best fits modern Britain’s character?  Take a moment to ponder the technological advancements and historical shifts that have influenced its post-war identity, like the World Wide Web, commercial air travel, or even that cultural phenomenon of glam rock! One could imagine Britain embracing a variety of outfits: the clinical white […]
10 July 2023

‘The Age of AI’ and slouching towards superintelligence – Eterna’s Book Club 

Not for the first time, Kissinger fails the Turing Test. Fire, the wheel, the compass, the printing press, the steam engine, electricity and the internet. Some inventions alter the course of human history.   Could artificial intelligence (AI) be next? Since the launch of ChatGPT in November, the buzz has gone mainstream, exciting and terrifying in […]
31 May 2023

The Culture Map: Breaking Through The Invisible Boundaries Of Global Business – Eterna’s Book Club

In 1994, a Vietnamese Coca Cola billboard advertisement read ‘It’s so nice to see you again’, addressing the political moment upon its return after the Vietnamese War.     Using distinct adverts and campaigns to cater to different cultural audiences, Coca Cola has long adapted its branding to its cultural surroundings. Whether the soda drinkers are health-conscious […]
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Eterna Hosts Private Drinks on ‘Corporate Reputation in Times of Geopolitical Upheaval’ 

  On Wednesday 1 October, Eterna Partners welcomed a group of senior communications leaders to Home House in London, for an evening of drinks and a discussion on ‘Corporate Reputation in Times of Geopolitical Upheaval and Market Volatility.’  In recent years, the pandemic, the war in Ukraine, renewed trade tensions, and energy insecurity have turned geopolitics into an everyday business reality. Companies are […]
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Aisha Manejwala Insights

Chokepoints: Mastering the New Art of Economic Warfare

  Eterna’s book club explores what the weaponisation of economic policy means for communicators in today’s world order ‘Great Powers once rose and survived by controlling geographic chokepoints. American power in the globalised economy relies on chokepoints of a different kind’ In an era defined by geopolitical friction, the battlefield has shifted. The soldiers and […]
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Ben Cope Insights

Labour’s real challenge is fixing Britain’s story, not just its problems

  There’s an old meme where one friend says, “I’m mad.” His friend replies, “here’s a solution,” handing over a note. The first person sets it on fire and shouts: “I don’t want a solution. I want to be mad!” Naively sanguine politicos could learn something from this. Offering rational fixes to despairing British voters […]
‘Toughen up!’: A Politics of Moral Existentialism for the Centre-Left
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‘Toughen up!’: A Politics of Moral Existentialism for the Centre-Left  

  The centre-left needs to get nastier if it wants to win again.  The transatlantic centre-left is in the midst of an identity crisis. But despite what Zohran Mamdani’s victory in New York City’s Democratic Primary and Jeremy Corbyn’s threat to create a new left-wing party in the UK might suggest, this crisis is not […]
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Insights Lucas Blasco

Risk, rules, and regs… and liquidity? – Carbon markets take centre stage at London Climate Action Week  

  Carbon markets have struggled to take off, with trust issues, negative coverage, and bad apples staining the market throughout the years. As financial institutions look at the market with cautious curiosity after a string of regulatory advances, one question loomed large at London Climate Action Week: are carbon markets fit for purpose?  Do countries […]
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Stablecoins, Unstable Times

As the US upends an international rules-based order that it created and nurtured, the global financial system is also in flux.  Currency manipulation is on the rise as the terms of international trade shift and evolve rapidly. Into this febrile mix of economics and geopolitics, crypto products are moving from the fringe to the mainstream, demanding […]
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Insights Lucas Blasco

Scaling sustainability: the voluntary carbon market’s breakthrough at COP29 

The voluntary carbon market has been plagued by criticism and lack of trust. The adoption of global standards will give investors the necessary confidence to fully embrace carbon offsetting   COP29 in Baku made headlines by tripling financing for developing countries, committing $300 billion to their net-zero transition. Yet, another equally monumental agreement—largely overlooked—was sealed at […]
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Insights Maryellen Stohlman-Vanderveen

Inclusion Illusion? Financial Inclusion as the new greenwashing 

Financial services companies wanting to capitalise on opportunities in emerging economies often claim to be driving financial inclusion in underserved markets. But are their commitments genuine, or modern-day greenwashing? How can firms truly committed to inclusion stand out from the noise?  The term “greenwashing” was coined in 1986 by the environmentalist Jay Westerveld to describe […]
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Eterna Partners and DL News Bring Industry Leaders Together for Crypto Mixer 

In collaboration with DL News, Eterna Partners recently hosted an exclusive crypto mixer, bringing together some of the prominent leaders in digital assets to explore the outlook for the industry in 2025. Set against the backdrop of the recent U.S. election results, the event provided a platform for thought-provoking discussions on market maturity, regulatory clarity, […]
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