Capitolis

Raising the profile of a start-up fintech

Challenge

Capitolis, a ground-breaking new financial technology provider for the global capital markets, asked Eterna Partners help launch the company following its series A funding. Proposing a completely new model in the financial system of a collaborative approach to the provision of credit, risk, balance sheet and execution, our challenge was to explain the value proposition to multiple stakeholders of this complex b2b financial markets firm. We needed to win trust, support and explain the value of its services.

 

Approach

Eterna’s London and New York offices worked closely with Capitolis to develop a narrative describing their innovative model. This informed the overall brand positioning and allowed Eterna to create a bespoke, highly targeted communications programme enabling Capitolis to explain its complex offer. The programme included thought leadership, focused top-tier  business and trade media outreach and a strong industry awards entries, investor and employee communications, social media content development and a conference speaking programme focusing on only the highest value, most prestigious opportunities. The Eterna team was always nimble and responsive to the fast paced nature of working with a start-up headed by an experienced management team.

 

Impact

Eterna provided Capitolis with a unified narrative that formed the foundation of a long-term strategic communications campaign. Within 12 months the company has grown in sales, clients, products, and people.  The company is recognised as one of the most exciting, game-changing launches in the markets in recent years, and is backed by some of the biggest and most prestigious institutions and clients in technology and finance. It was selected as one of Financial News’ Capital Markets start-up of the year, and as one of the CB Insights Fintech start-ups of 2018. Capitolis is now regularly invited to speak on the future of the fintech industry including the Bank of England’s Future of Finance Review, FIA Boca. In 2019, it raised a record breaking series B of $69 million amongst existing and new shareholders.

capitolis case study