Integrated communications secures growth and investment for fintech startup

Challenge 

AccessFintech, a pioneering B2B fintech start-up created a network of participants sharing data, standardising workflows and collaborating on exception resolution on capital market transactions, retained Eterna Partners in July 2019 following its series A funding.  Eterna’s challenge was to explain AccessFintech’s complex value proposition to the financial services community and place the firm in a good position to raise further invest in the next 12 months.

“Working closely with the senior leadership team to develop a highly targeted strategic communication campaign.”

Approach   

After successfully enhancing the AccessFintech’s online digital identity, which included the creation of a new website, improving social assets and producing bespoke digital and earned content, Eterna worked closely with the senior leadership team to develop a highly targeted strategic communication campaign.  Eterna’s involvement included tactical measures such as a variety regular news releases and social media posts with high profile client wins which included J.P Morgan, Credit Suisse and Janus Henderson Investors.  It also involved the development of company a quarterly company newsletter, as well as highly strategic media outreach.

“Increasing the company’s following on LinkedIn by a factor of four.”  

Impact

The results of Eterna’s integrated approach included significant media footprint in key titles including The Financial Times, The Trade and Global Custodian, increasing the company’s following on LinkedIn by a factor of four and ensuring spots on panels in high profile industry conferences such as FIA-SIFMA AMD.  

Within 12 months, Access Fintech grew in sales, clients, products and people.  In September 2020 Access Fintech secured series B funding of $17 million.